Karthik is an alumnus of IIT Guwahati, majoring in Human Computer Interaction. Having led product and design teams at various Technology Startups, he also runs a film production house 'Adwhyta', operating in the genres of travel, adventure, drama and documentary. He has spoken at several prestigious public forums like TEDx. Being a Product Co-founder, a Theatre Artist and a classically trained Carnatic Vocalist gives him a unique edge in everything he does as he understands both the creative as well as the technical.
The goal here is to build agile, scalable, data-driven, user centered products for the next generation. As a Product Owner/Designer/Strategist, I help startups capture and transform customer insights into product experiences that in turn increase user satisfaction, retention, loyalty and brand love.
Designing a Wowing Onboarding Experience
If you google the phrase 'improving the stickiness of an application', you'll find hundreds of articles talking about things one can do to make sure the product is sticky for its users.READ MORE
Importance of holistic Product function in a Startup
The role of a Product Manager is to help startups capture and transform customer insights into product experiences that in turn increase user satisfaction, loyalty and retention.READ MORE
Designing a UX Health Dashboard
In any SaaS or consumer based startup which is tech-led, it is very essential for the product teams to always be on top of data. And by data, I mean loads and loads of it.READ MORE
A good PM makes a better Filmmaker!
Steve Wozniak in the 2015 film asked Steve Jobs, “What do you do? You’re not an engineer, you’re not a programmer, you can’t design anything. What do you actually do?”READ MORE
Product and Design-led Thinking
Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need.READ MORE
Becoming the Zero Budget DIY Filmmaker
In 2016, I got a calling from my future self, “Do you want to see yourself as the all singing all dancing crap of the world when you reach my age?” My answer was instinctively ‘no’.READ MORE